21
Apr
2017

Sustainable Business Fridays: How Years of Living Dangerously Communicates the Urgency of Climate Change

How Years of Living Dangerously Communicates the Urgency of Climate Change

“Climate change isn’t stopping with the second season”—that’s Jon Meyersohn, co-executive producer of the Emmy-award winning Years of Living Dangerously, on why he hopes the series extends to a third season.

Meyersohn is a journalist and producer with a thirty-year career spanning print, radio and television. As co-executive producer of the second season of Years of Living Dangerously, he worked closely with the two founding executive producers and senior staff to provide a sweeping narrative look at some of the most urgent climate change problems threatening the planet.

In an interview with the Bard MBA’s Katie Ellman, Meyersohn provides a behind-the-scenes glimpse into how the team decided which topics to feature, who originated the idea of celebrity correspondents, and why the show’s social media presence is so powerful.

Sustainable Business Fridays brings together students in Bard’s MBA in Sustainability program with leaders in business, sustainability and social entrepreneurship.

Listen to this interview and others on the Bard MBA Sustainable Business Fridays podcast on an Apple or Android device.

 

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7
Apr
2017

Sustainable Business Fridays: Publishing As A Tool for Effecting Cultural Change

Publishing As A Tool for Effecting Cultural Change: Margo Baldwin of Chelsea Green Publishing

Book publishing is a $28 billion industry in the United States. While there has been growth in e-books and audio books, the printed word is still the way most Americans read their books.  However, it is also a resource intensive industry that produces approximately 12.4 million metric tons of carbon annually. 

 

Enter Chelsea Green Publishing. Founded in 1984 by Ian and Margo Baldwin, Chelsea Green is recognized as a leading publisher of books on the politics and practice of sustainable living. It produces foundational works on topics ranging from regenerative agriculture to local economies, to green building and renewable energy.

 

Chelsea Green also leads the industry with its environmental practices, printing 95 percent of its books on chlorine-free recycled paper and minimizing its carbon footprint by working exclusively with North American, rather than overseas, printers. It includes an environmental impact statement in each of its books. In 2012, Chelsea Green became an employee-owned company.

Last month, students from the Bard MBA in Sustainability talked with Margo Baldwin, Chelsea Green Co-Founder, President and Publisher, about the company’s mission and impact.

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