Sep 7th, 2018
S’well Proves Sustainability Can Be Stylish
Sarah Kauss launched S’well in 2010 with the belief that a crave-worthy bottle that combined fashion with function would make people stop buying disposable water bottles, thus reducing single-use plastic consumption. Eight years after launching, S’well is the fastest growing woman-owned business in the United States.
Olivia Gossett Cooper, Bard MBA alum and founder of “Today We Will” and Silvr Inc., spoke with Kauss this past Spring about her inspiration for starting the company, how she got to scale, and how style matters in converting users to a sustainable lifestyle.