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Putting Sustainability at the Core of Business: A Conversation with Trista Bridges of Read the Air
Trista Bridges is a marketing strategy and sustainable business expert, who's passionate about changing business for good. Strongly believing that sustainable business = smart business, she co-founded Read the Air to shift mindsets, business strategies, and ways of working towards business models that put sustainability at the core. Her extensive career experiences span various geographies, from Europe to the Americas and Asia, and sectors including consumer products, media and tech, healthcare, and financial services. Trista is co-author of the recently released "Leading Sustainably: The path to sustainable business and how the SDGs changed everything".
Bard MBA's John Murray speaks with Trista for this episode of the Impact Report.