Wendy Gordon never set out to become a tech entrepreneur. But, after several decades working with environmental organizations, she saw an opportunity. Wendy and her co-founder David Sand thought to themselves, “Wouldn't it be nice if there were a program where you could get reward points not just for spending money but for spending money wisely and for making other smart choices - like walking or biking to work, opting for renewable energy or a certified pre-owned iPad, or choosing clothes based on where and how they were made?” And so, they embarked on a journey to create PIPs Rewards.

An experienced entrepreneur and pioneer in the conscious consumer movement, Wendy is founder and CEO of ‘Positive Impact Points’ or PIPs Rewards. A trademarked brand of 3P Partners, a Certified B Corporation, PIPs leverages the power of points, smart tools and games to record and reward daily life choices that deliver personal and planetary benefit. PIPs won Best Game prize in NYC BigApps 2014, the nation's leading civic innovations competition.

Wendy also co-founded Mothers & Others with Meryl Streep in 1989 and originated the Green Guide, which was acquired by National Geographic in 2007. She has co-authored numerous books, including the award-winning True Food: 8 Simple Steps to a Healthier You (National Geographic, 2009). She serves on multiple boards including Rainforest Alliance, Rockefeller Brothers Fund, Green Sports Alliance and Eugene Lang/The New School.


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